The beer brand joins GFNY’s races in NYC, Miami, Pennsylvania, Maryland and more

Michelob ULTRA, the second fastest growing beer in the country that champions active enjoyment, is the official title sponsor of all 2024 GFNY Cycling races and Marathons in the US. This exciting collaboration brings together two entities dedicated to promoting an active lifestyle, passion for cycling and a commitment to supporting athletes from all walks of life. 

As the title sponsor, Michelob ULTRA will play a vital role in enhancing the GFNY experience for participants and spectators alike. The sponsorship will feature several exciting elements, including:

1. Michelob ULTRA Finish Festival: At each GFNY event, participants and supporters will have the opportunity to celebrate their achievements at the Michelob ULTRA Finish Festival. The festival promises to be a hub of energy and camaraderie.
2. Exclusive Michelob ULTRA Merchandise: As part of the partnership, limited-edition Michelob ULTRA and GFNY co-branded merchandise will be available for purchase, offering participants and fans a unique way to commemorate their GFNY experience.
3. Media and Marketing Collaboration: Michelob ULTRA and GFNY will collaborate on marketing and media initiatives, amplifying the reach and impact of both brands.

“This partnership represents a shared commitment to promoting a healthy and active lifestyle,” says GFNY President Lidia Fluhme. “And we believe that Michelob ULTRA’s support will enhance the overall experience for our participants, making GFNY even more memorable for everyone involved.”

“Michelob ULTRA’s sponsorship of GFNY reaffirms the brand’s dedication to supporting endurance sports events that celebrate personal achievement and the joy of an active lifestyle. The partnership with GFNY signifies a step forward in promoting wellness and community engagement through cycling.”

GFNY races in the US in 2024 include among others the GFNY World Championship in New York City in May, a new GFNY Miami in April, and the GFNY Marathon Florida Sebring in October.

About Michelob ULTRA:

Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

About GFNY Global Endurance Sports Series

GFNY Global Endurance Sports Series is a sports event company with three decades of experience in racing, planning and organizing events. The global endurance sports brand hosts multiple events throughout the year around the world on five continents.

Working with partners around the world to deliver a first-class experience, GFNY Global Endurance Sports Series puts its athletes first.

Events

30-plus endurance sports events held around the world. View the latest calendar here

Riders get to BE A PRO FOR A DAY ® by competing against others, themselves and the clock in a personal endurance challenge.

Top 10% (20% at regional championships) of finishers in each age group qualify for the Elite Qualifier Corral at every GFNY World event.

GFNY World Championship NYC

The 12th annual GFNY World Championship New York will be held on May 19, 2024. The race features the world’s most international peloton with riders from over 90 countries. Athletes take on a challenging route to compete against each other, the clock and themselves in a personal endurance challenge.

The official GFNY website is: www.gfny.com.

Further Material for Media Use

GFNY Videos: here

GFNY Press Images: here

GFNY Results: here

GFNY World calendar graphic: here

Previous GFNY press releases: here

Media Contact

Gran Fondo New York Inc.

Uli Fluhme,

Caroline Lindsay,