At GFNY, every decision we make starts with one question: what would we want as riders? That mindset shaped GFNY Apparel from the ground up—gear designed by racers, for racers, tested across the globe in every condition imaginable. Over 200,000 riders later, we know what it takes to make a jersey that feels right at 5am on the start line and still delivers 100km later.

Our new partnership with Alé isn’t a shift—it’s a continuation of that philosophy. With Italian heritage and decades of experience outfitting the world’s top teams, Alé shares our obsession with quality, function, and feel. Together, we’re building gear that lives up to task — and to you, the riders, who make GFNY what it is.