Exhibitors get to showcase their products and interact with riders

New York City, November 19, 2024 –NYC Bike Expo returns for its 13th annual edition. The road cycling show will attract more than 10,000 visitors who are avid road cyclists, endurance athletes and cycling fans. Exhibitors will showcase products such as bike components, bike brands, and cycling events. Past endemic exhibitors include BMC, Ekoï, Specialized, Pinarello, Campagnolo, ELITE, Limar, Cannondale, Pissei, Vittoria and many more.

NYC Bike Expo serves as mandatory in-person packet pick up for the riders competing at the Michelob ULTRA GFNY World Championship NYC and the pro cyclists competing at the Gran Premio New York City UCI pro race. The expo also attracts over thousands of non-GFNY participants and is open to the public and free admission.

“There are a lot less opportunities these days for exhibitors to showcase their offerings to riders in-person,” says GFNY Founder Lidia Fluhme. “Yet, those in-person experiences are invaluable for companies and brands to interact with their customers.” 

Fluhme adds: “Not only do the prospective customers get to touch and feel the products. Moreso, the exhibitors have the heart on the pulse of the scene because they get to talk to the riders directly. As GFNY, we never miss an opportunity to promote our events at other events because it’s THE best way to get an insight of what riders want.”

The expo will again be held in Fort Lee, NJ, where it will be located directly at the centre of the GFNY and GPNYC Headquarters during race week. Visitors and exhibitors alike praise the easy access: the expo offers ample, affordable parking nearby and city tolls are avoided. Furthermore, it’s right at America’s most-travelled bike route on Hudson Terrace in Fort Lee, NJ. The expo will be integrated with race HQ activities and in close proximity to the start/finish point of the pre-race group rides.

Exhibitors have the option to exhibit 2 or 3 days. The pre-race expo lasts 2 days: Friday & Saturday, May 16-17. There is an additional, optional exhibition day on race day, Sunday, May 18.

Exhibitors can choose to be in the official expo tent or reserve a space in front of the tent. The latter is particularly attractive for self supported exhibitors and those with a smaller budget. The outdoor expo space also allows for trailers and other non-traditional set-ups.

Exhibitors are invited to contact Santiago at to reserve booth space. The first early bird price tier ends on November 30.

About GFNY Global Endurance Sports Series

GFNY Global Endurance Sports Series is a sports event company with three decades of experience in racing, planning, and organizing events. The global endurance sports brand hosts multiple events throughout the year around the world on five continents.

Working with partners around the world to deliver a first-class experience, GFNY Global Endurance Sports Series puts its athletes first.

The official GFNY website is: gfny.com.

Cycling – Mass Participation

Dozens of races are held around the world. View the latest calendar here.

Riders get to BE A PRO FOR A DAY ® by competing against others, themselves, and the clock in a personal endurance challenge.

The top 10% (20% at regional championships) of finishers in each age group qualify for the Elite Qualifier Corral at every GFNY World event.

Michelob ULTRA GFNY World Championship NYC

The 13th annual Michelob ULTRA GFNY World Championship New York will be held on May 18, 2025. The race features the world’s most international peloton with riders from over 90 countries. It is so international that it’s often described as the United Nations of cycling. Athletes take on a challenging route to compete against each other, the clock, and themselves in a personal endurance challenge.

The official Michelob ULTRA GFNY World Championship NYC website is NYC.GFNY.COM.

Cycling – Pro Racing

At Gran Premio New York City, professional teams race the same course as riders at the Michelob ULTRA GFNY World Championship NYC – but with a 10-minute head start. The second edition will be held on May 18, 2025 and aims to be at 1.1 level with World Tour teams racing.

The official Gran Premio New York City website is GP.GFNY.COM.

Further Material for Media Use

GFNY NYC Bike Expo official video: here

GFNY Press Images: here

GFNY Results: here

GFNY World calendar graphic: here

Previous GFNY press releases: here

Media Contact

Gran Fondo New York Inc.

Uli Fluhme,

Caroline Lindsay,