Ekoï provides the official helmets, sunglasses and shoes of GFNY USA to launch their US business

NEW YORK CITY, April 17, 2024 – French brand Ekoï partners with GFNY to become the official Helmet, Sunglasses and Shoes of GFNY USA. The US race series includes the iconic Michelob ULTRA GFNY World Championship NYC as well as the brand new Michelob ULTRA GFNY Miami.

“The partnership with GFNY presents an incredible opportunity for us to introduce ourselves to American cyclists and the vast GFNY community,” says Ekoï founder JC Rattel. “We are thrilled to contribute to this exceptional organization and eagerly anticipate showcasing our products at GFNY expos and events while engaging with fans.”

Established in 2001, Ekoï has remained steadfast in its commitment to support granfondos across Europe. This unwavering dedication has propelled the brand to become a well-known name among passionate cyclists. 

“I’ve followed Ekoï’s impressive rise first in France then all over Europe,” says GFNY CEO Uli Fluhme. “We’re glad to provide their new US team around Sylvain Georges a platform to continue their success story beyond Europe. GFNY riders are a dream audience for any brand in the cycling industry – and well beyond.”

About GFNY Global Endurance Sports Series

GFNY Global Endurance Sports Series is a sports event company with three decades of experience in racing, planning and organizing events. The global endurance sports brand hosts multiple events throughout the year around the world on five continents.

Working with partners around the world to deliver a first-class experience, GFNY Global Endurance Sports Series puts its athletes first.

The official GFNY website is: gfny.com.

Cycling – Mass Participation

Dozens of races held around the world. View the latest calendar here.

Riders get to BE A PRO FOR A DAY ® by competing against others, themselves and the clock in a personal endurance challenge.

Top 10% (20% at regional championships) of finishers in each age group qualify for the Elite Qualifier Corral at every GFNY World event.

Michelob ULTRA GFNY World Championship NYC

The 12th annual Michelob ULTRA GFNY World Championship New York will be held on May 19, 2024. The race features the world’s most international peloton with riders from over 90 countries. It is so international, it’s often described as the United Nations of cycling. Athletes take on a challenging route to compete against each other, the clock and themselves in a personal endurance challenge.

The official Michelob ULTRA GFNY World Championship NYC website is: nyc.gfny.com.

Cycling – Pro Racing

Gran Premio New York City is the inaugural UCI 1.2 pro race on May 19, 2024. 25 professional teams will race the same course as riders at the Michelob ULTRA GFNY World Championship NYC – but with a 15 minute head start.

Running Marathons

GFNY Marathons bring the same concept and quality of the cycling races to running, whether it’s giving each runner a BE A PRO FOR A DAY experience.  GFNY Marathons are officially measured half- and full-marathon courses and as such, serve as qualifiers for Boston, NYC and the Abbott World Marathon Majors.

Further Material for Media Use

GFNY Press Images: here 

GFNY Results: here

GFNY World calendar graphic: here

Previous GFNY press releases: here

Media Contact

Gran Fondo New York Inc.

Uli Fluhme,

Caroline Lindsay,